Cookie Policy
Last updated: April 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They help the site function properly and provide a better experience.
2. Essential Cookies
These cookies are necessary for the basic operation of the website. They cannot be disabled because the site would not function properly without them.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| auth_token | JWT authentication for the admin area | 7 days | Essential |
| NEXT_LOCALE | Language preference (RO/EN) | 1 year | Essential |
| cookie_consent | Storage of your cookie preferences | 1 year | Essential |
3. Analytics Cookies
These cookies help us understand how the site is used, which pages are most visited, and how we can improve the experience. They are activated only with your explicit consent.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 - website traffic and behavior analysis | 2 years | Analytics |
| _fbp | Meta Pixel - measuring advertising campaign effectiveness | 3 months | Analytics |
4. Consent Mechanism
On your first visit to the site, you will see a cookie banner that allows you to choose which types of cookies you accept.
Essential cookies are always active because they are necessary for the site to function.
Analytics cookies (Google Analytics 4, Meta Pixel) are loaded only after you give your explicit consent through the cookie banner.
You can change your preferences at any time through the "Cookie Settings" link in the site footer.
5. How to Manage Cookies
In addition to the consent banner on the site, you can manage cookies directly from your browser settings:
Google Chrome: Settings > Privacy and Security > Cookies
Mozilla Firefox: Settings > Privacy & Security
Safari: Preferences > Privacy
Microsoft Edge: Settings > Cookies and Site Permissions
Deleting cookies may affect site functionality and you will be asked to express your preferences again on your next visit.
For questions about cookies, contact us at contact@insomniatattoo.ro.